We all know that great pictures are a super important element in your online listing. But pictures only tell half the story. They can show off a great kitchen and a great family room. What they usually can’t do is show the flow between rooms.
Where is the dining room in relation to the kitchen? Does the family room open into the pool area? Where are the bedrooms in relation to each other and the rest of the home?
These are important questions for a buyer. Savvy agents give them an answer with a floor plan.
Go the end of this article to get a free floor plan for your listing!
Floor plans are one of the most important elements of a listing
According to the NAR, buyers rank photography as the most important feature in an online listing. Detailed information about the property is second, followed by the floor plan. Buyers ranked floor plans higher in importance than virtual tours, comparables, neighborhood information, and even agent contact information.
So what makes floor plans so useful?
Floor plans provide strong visual communication
Optics are important, especially when it comes to buying a home. Real estate agents have long understood the value of real estate photography. We know that home buyers want to be able to visualize the property.
Floor plans give potential buyers the information they are looking for about the home’s structure and layout. Not only can a floor plan tell homeowners how many bedrooms and bathrooms the property has, but it can also allow them to see the size and location of these rooms in a way that photos can’t express.
Today’s buyers want to find this info before they physically tour the property.
Floor plans can help sell a property faster
Typical home buyers may click through dozens of listings. Floor plans help your listings stand out. They also help to make a more lasting impression. As buyers whittle down their choices, a floor plan will help your listing rise to the top and stay there.
Floor plans help to qualify buyers
Many buyers have specific requirements and preferences for layout features. Floor plans help to determine whether a listing will meet their needs and can save them ~and you~ unnecessary showings.
Floor plans get buyers emotionally connected
We use real estate photography to present a property in the best light. But no photograph can really allow a buyer to imagine the home in their own style and with their own belongings. A floor plan provides that blank canvas.
Floor plans don’t include the distraction of furniture, wall colors, finishes and other decor elements. Instead, they focus on layout and size, which allows buyers to plan how the home will actually work for them.
Floor plans can shorten time to close
Now that Fannie Mae and Freddie Mac accept desktop appraisals, appraisers no longer have to do a physical inspection of qualifying residential properties. One of the requirements for a desktop appraisal is an interior floor plan created by a disinterested third party. A floor plan from Ahead Photography meets this requirement.
Have you been posting listings without a floor plan?
According to Zillow, 64% of buyers want to see a floor plan when they look at a listing. So, why are so many agents failing to include this important element?
Some may think that floor plans are too expensive, too complicated, or just too much trouble.
At Ahead Photography, we make including a floor plan simple. Better yet, when you order a Zillow 3D tour with us, we include the floor plan for FREE! Thats’s right, an interactive floor plan is included with your Zillow 3D tour at no extra cost.
Isn’t it time you added this secret weapon to your real estate listing arsenal? Contact us today to schedule your single family shoot including a free interactive floor plan.